Banzai International, Inc. (NASDAQ: BNZI) is a leading marketing technology company that provides essential marketing and sales solutions. Customers represent various industries, such as software, technology, healthcare, and finance.
Gartner Digital Markets is the world’s LARGEST platform for finding software and services. More than 100 million people visit Capterra, GetApp, Software Advice, and UpCity across over 70 localized sites every year to read objective research and verified customer reviews that help them confidently choose the right software and services. Thousands of B2B companies work with Gartner Digital Markets to build their brand, capture buyer demand, and grow their business.
The advertising and marketing industry is a vital component of the global economy. This industry plays diverse roles in driving growth, nurturing innovation and creativity, and facilitating market efficiency. A
report by Solomon Partners has found that global advertising growth for 2024 is expected to range from 4.6% to 7.2%, nearly doubling the anticipated growth rate of 2% to 5% projected for 2023.Key Facts Driving Growth:
Some of the well-known mega tech stocks with large market caps include Meta Platforms, Alphabet, Inc. and Amazon.com. These companies have been beating their estimates while seeing a significant rise in their advertising business.
U.S.-based Banzai International, Inc. (NASDAQ: BNZI) is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes.
On a mission to help their customers grow, BNZI enables companies of all sizes to target, engage, and measure both new and existing customers more effectively.
Banzai develops essential marketing solutions for companies that want to grow faster, offering seamless integrations that increase customer value out of the box. The company is consolidating mission-critical, sub-scale MarTech products within three key themes: Acquisition, Engagement, and Analytics, and drive growth with our secret sauce: customer expansion through cross-sales.
Curate is the solution for busy professionals and brands who want to grow their audience effortlessly. Save hours on content creation, enjoy tailored newsletters, and watch your brand flourish.
Demio is built so you can host engaging experiences that turn into analytical insights - making you the most popular marketer in the room.
Current clunky, outdated webinar platforms make webinar ROI impossible. Attendees are bored (if they show up at all).
Attendee Engagement
Use polls, featured actions, and handouts to invite audience participation, identify top engaged attendees, and conduct market research. You can even bring attendees to the stage, so they can be a part of the content, rather than simply observing it.
Increase your webinar attendance through automated, customizable, and branded email notifications.
Build relationships among attendees (and hosts) with the power of real-time chats. Hosts can tag specific questions for a dedicated Q&A and use emojis and @ mentions to drive conversation.
Engagement Analytics
You know marketing doesn’t stop at acquisition. Cultivating a successful relationship happens at every milestone you share with your customers. Your job is to make them look good, and we know you take that job seriously.
Work with Demio to create quality experiences that make it easy to engage your customers, help them grow, and earn their loyalty.
Identify Intent
Track exactly who downloaded your handouts, participated in your polls, clicked your featured actions, and drove conversation in your chat. Use your insights to identify attendees who were most engaged during your session.
Learn who was most focused during your session (and who was nodding off), to help you understand which attendees prioritize in your post webinar campaigns.
Integrate Demio’s webinar data with your marketing automation platform (or CRM) to drive your engaged attendees to the next step in their buyers journey.
Webinar ROI
Put your webinars on autopilot with automated and on-demand events. Generate leads in your sleep, while you’re cooking dinner, while you’re walking the dog, while you’re in meetings, (you get it…). Work smarter, not harder.
Enhance your data by capturing important information from new leads with custom registration fields. Upon registration, automatically redirect contacts to a custom URL of your choice.
Make your brand memorable. Use your logo and color palette in your dedicated and customizable registration page, email notifications, and webinar room.
BNZI has signed a definitive agreement to acquire OpenReel, a leading digital video creation platform.
OpenReel enables companies to rapidly create high-quality, branded video content. Their solution allows companies to direct, record, create, and collaborate on high-definition video projects, dramatically reducing the time to create brand-compliant video content. OpenReel’s enterprise customer base includes global organizations, such as Bristol Myers Squibb, Ingram Micro, DXC Technology, Insider Inc., and US Steel.
"Video is the future of enterprise marketing," said Joe Davy, Founder and CEO of Banzai. "OpenReel gives their customers a 10x advantage when creating branded video content. Their enterprise customers are a testament to the power of their solution."
“We’re thrilled to join the Banzai family and take OpenReel to new heights,” said Lee Firestone, CEO and co-founder of OpenReel. “With Banzai’s support, we’re confident in accelerating the growth of our technology while becoming an integral part of their robust suite of marketing tools. We believe that OpenReel is the perfect complement to Demio, enabling seamless cross-collaboration and enhancing the value we deliver to marketers worldwide.”
OpenReel is a leading enterprise video creation and management solution that empowers companies to create high-quality content at scale and on brand. OpenReel enables businesses of all sizes to cut down on the time-and resource-intensive process of video creation and scale content creation initiatives efficiently, effectively, and securely. OpenReel is trusted by a wide range of customers from small businesses to the Fortune 500. OpenReel is based in New York, with its team distributed worldwide.
BNZI’s vision is to build an AI-powered marketing technology platform to help businesses of all sizes grow.
Data-driven marketing offers B2B marketers the key to unlocking highly targeted campaigns, improved prospect qualification, deeper customer insights, precise ROI measurement, improved marketing attribution, and cost reduction.
At its core, data-driven marketing is an approach that relies on the collection, analysis, and interpretation of data from various sources to inform marketing decisions. This data can encompass everything from customer behavior and preferences to market trends, product usage data, and campaign performance metrics.
What is Data-driven marketing?
In contrast to traditional marketing, Data-driven marketing is a customer-centric approach that focuses on collecting, analyzing, and interpreting data to personalize marketing efforts. Data-driven personalization leverages data insights to offer specific, targeted messaging, content, and marketing activities to different audience segments.
In data-driven marketing, companies use technology to track and understand customer behavior. They analyze customer data, segment audiences based on their characteristics and behaviors, and deliver highly relevant content and offers. This approach leads to more targeted campaigns, higher customer engagement, and better ROI.
Data-driven marketing offers a number of advantages, making it a strategic imperative for B2B marketers.
Banzai International, Inc. (NASDAQ: BNZI) known for offering marketing and sales solutions, serves a diverse range of businesses, from startups to established enterprises. Its client roster includes recognized names like Square, Hewlett Packard Enterprise (NYSE:HPE), and Thermo Fisher Scientific (NYSE:TMO).
The company’s innovative solutions have attracted a diverse range of customers, from Fortune 500 companies to fast-growing startups.
Marketing plays a pervasive role in our lives, influencing our choices and perceptions of products, services, and even ideas to a significant degree, essentially shaping how we experience the world around us.
It’s no surprise that businesses generally spend a significant portion of their revenue on marketing, with the average company allocating between 10% and 12% of their revenue towards marketing activities!
BNZI’s continuous growth in the competitive marketing technology sector is reflected in its customer acquisition and retention efforts. Notably with the recent strategic plan to acquire OpenReel (which is expected to close this month!) and a promising uptick in customer growth in 2024!
With cutting edge solutions that are winning multiple recognitions, and a growing customer base, tiny NASDAQ firm Banzai International, Inc. (NASDAQ: BNZI) is uniquely standing out in the marketing tech space.
Discover why BNZI has BLUE-SKY growth potential and start your own research!
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